When Jonah Lehrer was in town to talk about his latest book, "How We Decide", Calacademy snagged the opportunity to interview him for "Science in Action".

He took the Visualization Studio through a tour of the brain as we make decisions whether in the cereal aisle or piloting a plane. Then the artists went to work, creating the brain visuals.

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Jonah Lehrer is a Contributing Editor at Wired and the author of "How We Decide" and "Proust Was a Neuroscientist". Lehrer graduated from Columbia University and studied at Oxford University as a Rhodes Scholar.

He has written for The New Yorker, Nature, Seed, The Washington Post and The Boston Globe. Lehrer is also a Contributing Editor at Scientific American Mind and National Public Radio's Radio Lab.

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Since 1853, the California Academy of Sciences has been dedicated to exploring, explaining, and protecting the natural world. It is the only place in the world to combine an aquarium, natural history museum, and planetarium all under one living roof.

Views: 207

Comment by Wesley on January 31, 2010 at 3:34pm
http://www.brainmysteries.com/ Here's an interesting site for brain and cognitive research.
Comment by Sydni Moser on January 31, 2010 at 8:59pm
I listened to him discuss his ideas on NPR. Thanks so much for posting this video.

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