No United States broadcasting company would show this commercial on grounds of it being too intense.

A tough ad to stop using land mines.

Comment by Dustin on May 2, 2011 at 2:21am
That shit makes me kind of not want to walk in grass ever again.  Brutally in your face , but get's the message across ...
Comment by Heather Spoonheim on May 2, 2011 at 4:21am
The saddest part is that somewhere in a country where land mines were laid you can bet some kids playing soccer encountered one in much that way.
Comment by Natalie on May 2, 2011 at 9:15am
I'm...at a loss for words....I can't say I've ever heard of this being a problem before. wow.
Comment by Mads Kapstad on May 2, 2011 at 10:17am
Perfect way to deliver a message. I wish they would show it on tv, simply because people would really get their eyes up to how it is to live in an area where this actually is reality.
Comment by Sophie on May 2, 2011 at 9:13pm
Wow
Comment by lloydleroimiller on May 2, 2011 at 11:29pm
Yeah wow
Comment by UnTarded on May 3, 2011 at 1:46am

Fuckin'a right! Most of these landmines were manufactured in the good 'ole USA. Fuck the warmongers.

 

Comment by Jillian Mann on May 3, 2011 at 6:56am
Completely agree with you Heather...
Comment by Robert Karp on May 3, 2011 at 10:09am
Amazing commercial. We do not realize how good we have it here in the US. We have no idea. It's funny, they will put any amount of violence out there in other media like movies, comic books, and of course video games, but try to air this on TV? No way. Well why the hell not? Assbackwards country.
Comment by Chris Green on May 3, 2011 at 10:48am

 As advertising goes this would be about as effective as you could get. Even though the content isn't particularly graphic it would hit home to some degree. However the target audience are unlikely to be affected in huge numbers because land mines don't pose an everyday threat to the average Westerner (US, UK or otherwise). 

 Land-mines have been a major problem in many war-torn African states for years now and the victims are as Judith van der Roos quite rightly states, nearly always children/civilian.

 I worked as an Armourer with the R.A.F. and my secondary war-time role was Bomb Disposal. One of the things that we were taught was that land-mines are more often designed to maim and not to kill. Certain air delivered sub-munitions were designed to lay on open ground as opposed to beneath the surface. If you trod on one of these you were gauranteed to lose half a foot or at worst, your lower leg. Testicular damage would also have been common-place. The effect of these types of mines was to completely demoralise affected units. Land-mines make no distinction and with the millions that have been used around the globe it will be a problem for decades to come.

 

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