Comment by Kris Feenstra on November 21, 2010 at 2:26am

Hard edge? It's pretty moderate, really. But I think this raises an interesting point; the Christian 'hellfire and brimstone' message is surely more brutal than this ad campaign, but it's sooooo tired and played out that, culturally, we stopped caring. It's practically a joke.

This campaign, despite being less offensive than your average Ax body spray ad, rivals the best fear mongering organized religion has to offer, just by virtue of its atheistic nature.

Comment by Svendsen on November 21, 2010 at 8:42am

good..seems like we're more organized than ever.thinkatheist.com also is a great page.

Comment by Loop Johnny on November 21, 2010 at 9:41am

It is just common sense. I approve this message.

Comment by Jon Heim on November 21, 2010 at 7:09pm

they are full of hate and fear. that's why they need a god in the first place.

Comment by DeSwiss on November 21, 2010 at 7:22pm

Turn it up!

Comment by MetalOllie on November 21, 2010 at 8:29pm

It's always, always (especially if you watch Fox "News"), Christians "under attack" from atheists, trying to "destroy" their beliefs. Atheists have been under attack from them for 2000 years, been murdered, executed and slaughtered for their lack of belief and failure to comply with the rest of the herd. A good point is raised, albeit for the wrong reasons, that Muslims will be offended. In strict Muslim countries people are still dying for failing to follow Islamic beliefs.

And it's always "Christians under attack"? I think not! Most atheists will define themselves has having no belief in god(s), which is fair enough. I, as an atheist, DO have a firm belief (not just an absence of belief) that god is completely fictitious, not existent, rubbish. An outdated concept that refuses to go away.

Comment by Victoria on November 21, 2010 at 9:25pm

What a wonderful thing to have the general public made aware that not all people are religious! It is easy to ignore or pretend atheists don't exist- we have no obvious imagery or buildings that people are exposed to in routine life. A media campaign such as this is- where the participants come across as educated, thoughtful, and good natured- is exactly what we need, seeing as the popular concept of atheists is probably pretty much the opposite (in the US anyway) when we do cross their minds.

Comment by Victoria on November 21, 2010 at 9:30pm

Perhaps we should borrow the concept of the It Gets Better video project- we could have a theme something like I'm godless and I'm ok! :)

Comment by Hillary Spencer on November 21, 2010 at 11:04pm

If me or any unbeliever just saying out loud what myself or they think upset any theist then their "faith" isnt that strong to begin with.and we need more stuff like this..christians have been doing it for centuries. Everyone has a right to express their ideas. It's ok for ppl to knock on my door on a sat morning to ask me to come to church, it's acceptable if you're in a mall and someone hands you a bible tract. but if atheists put up a bilboard or if i simply say "i dont believe what you do" gets ppl up upset and riled up. then that is a contradiction and should be treated as such.

Comment by John Garbutt on November 22, 2010 at 12:44pm

Did anyone notice how the style of this news report was largely biased, implying that the offended Christians were essentially reasonable, then ending on a less than sympathetic tone regarding the "easy to anger, radical Muslims" who would also be offended?

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