Survival bunker sales are up 1000%. So many people believe the end of the world is coming in 2012 that sales of bunkers and underground living quarters are selling like hotcakes. Mostly a result of the quake, tsunami and nuclear disaster in Japan and greedy contractors willing to cash in on irrational fears.
Trying to bring reason and rationality to the world can frustrating sometimes. There is some hope; Amazon.com lists 2012 doomsday books under religion and/or science fiction and popular, credible scientific websites are making extra effort to calm people down and debunk the whole myth:
Spread this link around, clearly people need it.