My thought is that you were thinking when you included the non white family billboard.
I've always thought posting advertisements for Atheism was weird. I just can't help but feel like those Evangelical Christian churches that try to sell you their religion with big ads and over the top sermons. I'm of the opinion that we don't advertise Atheism and don't make a big deal of it; just be a good person and if people ask you about religion simply say, "I'm an Atheist." That will do more good than any advertisement ever will.
Dylan, my take on mass communication is that it is important and effective. This is the reason why churches and businesses do it. The problem with evangelical churches, is not that they advertise themselves, it is that they are teaching something contrary to reality. On top of that, they exploit peoples emotional vulnerability.
Archeopteryx, that is pretty true, so we really need to make sure we are minimizing it, because although we are targeting groups, we are also targeting individuals. More people will have a shot at responding positively if we make sure to avoid excess appearances of being confrontational. But some people are complete lost causes.
A billboard of another stripe...OMG does it ever end?
Sorry to be so negative.
A full on xian will never be persuaded. For me, that is not the target audience, and xians will get their knickers in a knot with any Atheist billboard, which is not a bad thing, and it wouldn't matter how unconfrontational it is.
I like the idea of billboards, just to let anybody know, who maybe on the verge of questioning, and want answers and support, these are the ones who need to know there are lots of Atheists around. As Scott said concentrate on the unbelievers and doubters, but especially the ones, who just cannot come out - these are the ones who need to know there are lots of Atheists 'out there', and it is a community.
Many so called xians simply like the community spirit of xianity - it has to be succinct, but brief - a hard task. Full on xians think we barbeque babies and are sexual fiends, and I like achaeopteryx idea, short and sweet, easy to read - with one additional thing. Xians are always banging on about morals blah,blah, so I think it should read - Goodness without God, and the photo should be of a group of real people, to show us as a community, including small children and teenagers.
Suzanne.. I couldn't agree more.
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