Little companies...meaning ones with very few employees.
“Here’s a current example of the challenge we face,” Jaron Lanier writes in the prelude to his new book, Who Owns The Future: “At the height of its power, the photography company Kodak employed more than 140,000 people and was worth $28 billion. They even invented the first digital camera. But today Kodak is bankrupt, and the new face of digital photography has become Instagram. When Instagram was sold to Facebook for a billion dollars in 2012, it employed only 13 people. Where did all those jobs disappear? And what happened to the wealth that all those middle-class jobs created?” (source)
Lanier argues there are many parallel examples of high tech and the Internet killing not just a few, but vast numbers of well-paying jobs, replacing them with a miniscule number of high tech drones, or with software that totally replaces what used to be jobs that fed families.
Why is it that we blame The Gap for sending garment making jobs to Bangladesh but not Craigslist, which runs nearly on autopilot, for ending 10's of thousands of jobs in newspaper classified ad departments, or online news for putting newspapers and professional journalism on the skids?