Using examples from vacations to colonoscopies, Nobel laureate and founder of behavioral economics Daniel Kahneman reveals how our “experiencing selves” and our “remembering selves” perceive happiness differently. This new insight has profound implications for economics, public policy — and our own self-awareness. (Recorded at TED2010, February 2010 in Long Beach, CA. Duration: 20:07)

RELATED LINKS

Kahneman homepage: http://www.princeton.edu/~kahneman/

Kahneman on Wikipdeia: http://en.wikipedia.org/wiki/Daniel_Kahneman

Short interview about his new book: http://www.samharris.org/blog/item/thinking-about-thinking/

Radio interview about his new book: http://www.kera.org/2011/11/22/thinking-fast-and-slow/

Behavioral Economics: http://en.wikipedia.org/wiki/Behavioral_economics