Lane Bryant's Plus-Size Lingerie Commercial Gets Censored by Networks
posted by: Ximena Ramirez
April 22, 2010
While Victoria Secret's scantily clad models – most recently "The Nakeds" –seductively strut, prance, and dance in barely-there bras and panties in commercials across your TV screens, other models are not given the same freedom.
A new commercial for Lane Bryant's new lingerie line, Cacique, has been censored by Fox and ABC, both of which eventually agreed to air the commercial only in the final moments of "Dancing with the Star" and "American Idol" – Fox agreeing only after Lane Bryant threatened to pull the ad buy.
"It appears that ABC and Fox have made the decision to define beauty for you by denying our new, groundbreaking Cacique commercial from airing freely on their networks."
"We knew the ads were sexy, but they are not salacious. Our new commercials represent the sensuality of the curvy woman who has more to show the world than the typical waif-like lingerie model. What we didn’t know was that the networks, which regularly run Victoria’s Secret and Playtex advertising on the very shows from which we’re restricted, would object to a different view of beauty. If Victoria’s Secret and Playtex can run ads at any time during the 9pm to 10pm hour, why is Lane Bryant restricted only to the final 10 minutes?"
I'll tell you why. Because we live in a world where beauty is narrowly defined as being thin and slender. Anything else is simply unacceptable. Sure, print magazines have made strides in incorporating plus-size models in various magazines, but this a giant step backwards.
One of the networks even claimed that the woman in Lane Bryant's commercial has "too much cleavage." It's a lingerie commercial. Isn't cleavage the point? And why are Victoria's Secret models allowed to have cleavage but plus-size models aren't?
What do you think? Too much cleavage or skin? Not any more than a Victoria's Secret commercial – that's for sure.
So, why the unfair treatment? Are plus-size women not allowed to be sexy or wear lingerie? They should and do and I'm glad Lane Bryant has created a line of lingerie for the fuller figured woman. Now we just need the networks to follow suit.
That model is beautiful, and it's not even that racy of a commercial. I mean, she may be curvy, but she's not disproportionate or unattractive. I really don't get why they wouldn't air this... not the slightest idea.
I think she looks fantastic! As a "skinny girl" I'm rather jealous of her bodacious tatas, actually. To the point, though, the commercial was tastefully done and if underwear is going to be advertised on TV I think all sizes ought to be portrayed equally.
"ABC refused to show the commercial during “Dancing with the Stars” without restricting our airtime to the final moments of the show. Fox demanded excessive re-edits and rebuffed it three timesbefore relenting to air it during the final 10 minutes of “American Idol,” but only after we threatened to pull the ad buy." Quoted From Lane Bryant's Website
Hard to imagine that this ad was considered too "sexy" given that "Dancing With The Stars" shows women outfitted in the barest of outfits. I suppose if you are more than a 'C' cup size, like the 'plus-sized' woman displayed in the ad, it's must have been considered too much 'breast' appeal for them? Truthfully, this woman isn't even representative of a plus-sized woman.... No, she isn't a size 0, but she has a beautiful figure that most women would be envious of.