I saw this message on a billboard campaign that was featured on StumbleUpon. I thought the message was actually brilliant, especially in its ability to communicate that atheists are slowly crawling out of "minority status" in the United States. This message is important because it speaks to people who may be questioning their faith and wondering if they're the only ones. As we all know - they most certainly are not!
I believe that this campaign ultimately failed because advertisers either refused to distribute the message or succumbed to pressure from Christian groups who were obviously furious.
I would love to see this message in the Washington, DC area!