I realize this is a rather long post, but I would love to get your thoughts on it. I admit my use of the word “religion” in the title for this post may be misleading. I am referring to a belief system in our culture that in many ways parallels the psychology of theists.


According to Melanie Joy, Ph.D, Ed.M, a social psychologist and professor of psychology at the University of Massachusetts, meat eating is an ideology, or a belief system.


She says, “Most of us who have grown up eating meat don’t realize that every time we sit down to our food, we are acting in accordance with an invisible belief system that has shaped our thoughts, preferences, feelings and behaviors. We aren’t aware of how we have been conditioned to eat animals without considering the implications of our choices on ourselves or on others - or to even realize we are making choices at all.”


“Meat production and consumption, the most far-reaching and widely supported form of nonhuman animal exploitation, remains an unnamed ideology.”


“This invisible belief system, carnism, has created the illusion that when we eat meat we are making our choices freely. But carnism is structured to enable humane people to participate in inhumane practices without realizing what they’re doing, to block our awareness so that we unknowingly act against our own interests and the interests of others.”


“We have, however, recognized that the opposing dietary standpoint—vegetarianism—is, indeed, an ideology. For this reason, we do not call vegetarians "plant-eaters" or "non-meat-eaters" because we understand that vegetarianism, though its principles are manifested in the act of abstaining from the consumption of flesh, is actually a philosophy in which the subjugation of other animals is considered unnecessary and unjust.

This inequality of ideological identification demonstrates our collective meat bias. It is, in fact, quite common to label only those beliefs which run counter to the dominant culture. We assume that it is not necessary to assign a term to ourselves when we adhere to the mainstream way of thinking, as though its prevalence makes it an intrinsic part of life rather than a widely held opinion. Meat eating, though culturally dominant, reflects a choice that is not espoused by everybody.

Some people refer to meat-eaters as carnivores; yet, human meat-eaters are actually omnivores, as they consume both flesh and plants. Moreover, the terms carnivore and omnivore suggest a biological predisposition toward flesh, while contemporary, wide-scale meat eating is not a physiological necessity but an ideological choice; the millions of healthy vegetarians who have persisted throughout the centuries are testament to this. Neither carnivore nor omnivore expresses the beliefs beneath the behavior.

For the reasons listed above, I have chosen to employ the terms carnism and carnist to the ideology of meat production/consumption and its proponents. Carnism stems from the Latin carn, meaning flesh or body, and is the root in carnage. Fleshist might have been appropriate, but flesh has fewer connotations suggestive of slaughter and this label may be too disconcerting and removed from the socially accepted carnivore for carnists to be willing to apply to themselves. And the term meatist reinforces the social construction of meat in which "meat" is perceived as synonymous with "food."

By naming the belief system which underlies the acts of meat production and consumption we are better able to acknowledge that slaughtering nonhuman animals for human consumption is not a given but a choice; a choice that is based upon an ideology in which the domination and exploitation of other animals is considered a natural human privilege. To say "I eat meat" or "I am a meat-eater" denotes an action devoid of a philosophical viewpoint, whereas to say "I am a carnist," describes a choice, an identification with a particular belief system. Using the verb, eat, in the labels meat-eater or even flesh-eater places the focus of the consumption of other animals on what one does, rather than what one is.”


In her book, “Why We Love Dogs, Eat Pigs, and Wear Cows”, Dr. Joy explains the process through which carnists use psychic numbing to cope with the moral disconnect between the common belief that it is wrong to cause needless suffering and the act of causing animals to suffer needlessly so that we can eat them.


Psychic numbing: “we disconnect, mentally and emotionally,from our experience; we ‘numb’ ourselves. [...] Psychic numbing is adaptive, or beneficial, when it helps us to cope with violence. But it becomes maladaptive, or destructive, when it is used to enable violence.”


On both an individual and institutional level, we engage in a number of defense mechanisms that help us to achieve psychic numbing:


 -  Denial: Also called “practical invisibility,” denial is the process by which the horrific realities of “meat” (and egg and dairy) production are literally kept invisible to us. For example, we “grow” billions of chickens, turkeys, pigs, cows, lambs, etc. for food every year; but where are they!? Few of us rarely, if ever, witness these animals grazing the land, rearing their offspring, sunning themselves in the grass or preening in the dirt. But they’re out there: crammed by the tens of thousands into massive, windowless buildings, located in large complexes on the outskirts of town. These animals are trucked to and from slaughter in unmarked vans; their only exposure to the outdoors comes when they await sale or death, on the auction block or at the slaughterhouse. Practically speaking, they remain invisible to us, as does their suffering. Because many of us enjoy eating “meat,” eggs and milk, this is how we like it.


 -  Avoidance: The counterpart to denial, avoidance involves “symbolic invisibility”; it is “knowing without knowing.” The animal agriculture industry – with no small amount of help from the other major social institutions, such as the government and news media – feed us ridiculous, transparent lies about “meat” production, and we eagerly gobble them up. "Humane meat" is an oxymoron:  labels such as “organic,” “free range,” “grass fed,” etc. are rendered meaningless through industry lobbying and self-policing, and besides, no unnecessary death can ever be called “humane.” While the government has ostensibly established myriad rules regarding food safety, animal welfare, and environmental responsibility, again, these rules remain full of loopholes and usually go unenforced. For example, chickens aren’t considered “animals” under either the Animal Welfare Act or the Laboratory Animal Welfare Act.


 -  Justification: We use a series of myths in order to convince ourselves of the “justness” of carnism. These myths typically involve the 3 Ns, as Joy refers to them:


Normal – Carnism has become normalized, such that its tenets are social norms. Social norms are both descriptive (telling us how things are now) and prescriptive (dictating to us how things ought to be). But just like religious belief, just because something is normal, or common, doesn’t make it right.


Natural – If something is “natural,” it’s assumed to be “justifiable”: “The way ‘natural’ translates to ‘justifiable’ is through the process of naturalization. [...] When an ideology is naturalized, its tenets are believed to be in accordance with the laws of nature.” “Natural” = “the way things are meant to be.” But I think many of us can easily point out the“naturalistic fallacy: http://en.wikipedia.org/wiki/Naturalistic_fallacy


Necessary – Closely tied to the supposed “naturalness” of carnism, “meat’s” perceived “necessity” makes it seem inevitable; not a choice. But clearly “meat” consumption is a choice – in industrialized nations, anyhow – as any vegan or vegetarian can attest.


 - Objectification: Via objectification, we reduce living, sentient beings to nothing more than objects; we objectify them. Clearly, a cow is nothing like a television set – but both are considered pieces of property in our “modern,” “civilized” society. Objectification is even apparent in our language when we refer to animals as “it” instead of as “he” or “she” as if they are inanimate objects.


 - Deindividualization: Through deindividualization, we strip animals of their individual identities, viewing them as pieces of a group and nothing more. One individual in the group is thought of as indistinguishable from all the rest; thus, the singular sentient beings become unfamiliar abstractions. (This is why Americans recoil at the thought of eating dog meat; most of us have either lived with or known at least one dog on a personal level. Dogs are individuals, familiars, whereas cows, pigs, fishes and chickens are not.)


 - Dichotomization: Dichotomization involves grouping animals into two distinct, often diametrically opposed, categories: food/not food, cute/ugly, dirty/clean. These categories are usually arbitrary and based on our own prejudices and stereotypes rather than any semblance of reality. Along with objectification and deindividualization, dichotomization allows us to “distance” ourselves from“food” animals at will.


Here is nice video promo for the book that makes this point pretty well:




 - Rationalization: To rationalize a behavior is to attempt to provide a rational explanation for a behavior that is, at its core, irrational. Animal agriculture is wasteful, unsustainable, harmful to human health and the environment, and – above all else – inherently cruel to the billions of nonhuman animals who are enslaved and killed for nothing more than human “taste” and “convenience” and corporate profits. Yet, our culture is replete with rationalizations for this most irrational of business and ethical models. Even otherwise rational people come up with crazy rationalizations when presented with even the idea of veganism –“don’t plants feel pain too” or “humans have eaten meat for thousands of years.” Yeah, so? Humans have raped and murdered for thousands of years too. Does that make it okay?


 - Dissociation: Described by Joy as “the heart of psychic numbing,” dissociation “is psychologically and emotionally disconnecting from the truth of our experience; it is the feeling of not being fully ‘present’ or conscious.” Often times, dissociation  is triggered by a traumatic experience, for example, experiencing or witnessing a physical assault. Given that “meat” production involves the assault and murder of tens of billions of sentient beings per year – and “meat”- eating is, literally, the consumption of a once-living, once-feeling individual – it makes sense that the same psychological defense mechanism that protects us from reliving our own distressful experience also shields us from the uncomfortable truth that, with every animal-based meal, we are directly participating in another being’s living (and dying) hell.


Anyway, that’s it. Sorry for the long post. If you read the whole thing, I would love to hear your thoughts. Thanks.

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You seem to have this idea that morality is associated with law. It's not. Enter the jim crowe and blasphemy laws.
Lashing out?  You mean like the violent activism of the "animal rights" crowd?
The vicarro's of Argentina only eat meat, they consider eating veggies as un-macho!

I think machismo plays a large role in American meat consumption too. I liken it to penis envy, only we seem to be envious of predators.


Roman gladiators were vegetarians: http://www.archaeology.org/0811/abstracts/gladiator.html

Not to nitpick, but that link does not appear to positively support vegetarianism.


Compared to the average inhabitant of Ephesus, gladiators ate more plants and very little animal protein. The vegetarian diet had nothing to do with poverty or animal rights. Gladiators, it seems, were fat. Consuming a lot of simple carbohydrates, such as barley, and legumes, like beans, was designed for survival in the arena. Packing in the carbs also packed on the pounds. "Gladiators needed subcutaneous fat," Grossschmidt explains. "A fat cushion protects you from cut wounds and shields nerves and blood vessels in a fight."


So really it was more like deliberate carb-loading on a continual basis in order to maintain a protective layer of fat.  This seems to deliberately contradict the popular claim that a vegetarian diet is conducive to maintaining a lower body weight.


Furthermore, it does not seem that the gladiators were entirely vegetarian.


But a diet of barley and vegetables would have left the fighters with a serious calcium deficit. To keep their bones strong, historical accounts say, they downed vile brews of charred wood or bone ash, both of which are rich in calcium.


This statement seems to recognize a lack of essential nutrients in the diet that solely consisted of grains and vegetables.  I am assuming that the bone ash from which the gladiators derived calcium was a product of animal bones.  Is there a fundamental difference between animal bones and meat?  Either way, a portion of a dead animal was consumed by the gladiators for necessary nutrients to supplement their deliberately fattening regime of grains and vegetables.


I'm not trying to stake the "meat is necessary" argument.  I'm only commenting in regards to this specific link.


The link was more in reference to the idea that men need to eat meat to be big, strong and macho, nothing more.

But the article seems to suggest that the grain and vegetable diet was used to gain fat, not muscle.  Also, the article mentions that the gladiators were actually reliant upon an animal product for the strength and durability of their own bones.  


I understand the point that many people associate massive meat consumption with masculinity.  I fully refute this association or any other gender stereotype mapped onto food consumption.  But I just don't think that the link successfully argues against this association.

There is certainly a certain machismo associated with eating meat three times a day, 7 days a week. I've worked in food preparation for group living, where certain people insisted on that slop called sliced meat protein was "essential" to their lunch sandwich, not realising of course that "sliced meat" is extremely pour in animal protein. Such a scandal it was a few years back that in Canada we've had to pass laws requiring that sliced "meats" in order to use the word "meat" had to reach 14% protein.


That kind of meat machismo (3/day) is quite indicative of illiteracy in my book and could be construed as misguided religionism, and isn't it always misguided. :)

You are aware that a fat man can survive being gored by a bull far better than a skinny man.. I would expect this was a strategy used to make it harder to land a killing blow.. There is sometimes more method in madness than expected..
Come on Dustin, I like and the things you usually say, but I gotta call you out on this one. It's crass to go into detail about why you enjoy eschewing the moral implications of an action because that action is pleasurable to you. Would you tolerate a child molester telling us in detail, without a hint of shame, why he enjoys overpowering little girls for his own sexual gratification?

You are equating eating meat with that of molesting a helpless and innocent girl.  


I request a new analogy :)

I'm not sure if you're kidding or not, but just for clarity, exactly, I am pointing out that in both cases, one conscious being is using brute force to treat another conscious being as a means to his own satisfaction rather than an end with equally deserved satisfaction.


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