Imagine you run a commercial photography studio. The following scenario arises:
A potential client calls; it's the 'Holy Church of God is More Colourful than a Baboon's Arse' (not a real church, just in case you were wondering). This church wants some promotional shots of the congregation. You end the call saying you will provide a quote (as normal), and then quickly google the church to get a sense of their needs. My search turns up that this church is strongly homophobic. Wetboro Baptist Church level homophobic (you can swap that out with anything comparable that you find abhorrent if gay rights ain't your thing)
Bahahaha! Great idea!