Women currently have a fairly vast variety of sexuality "enhancers" (for lack of a better word) such as lingerie and make up to name a couple of big ones. So when a woman wants to enhance her appearance to make her feel sexy, she has some options.
My question is, what options to people consider men to have? What makes you go "ooh/mmm/ahh" when you see it on a man?
For bonus credits, how can we challenge the societal norms in these areas?
Try shaving yourself for starters.