Perhaps the AFA did Gap a favor. If you look at the history of the organization’s boycotts — often involving punitive actions against companies that support gay rights — you’ll see that they have no commercial impact. Actually, these boycotts seem to be good for business: In the decade of the AFA’s boycott against Disney, which ended in 2006, the world’s largest entertainment conglomerate’s revenue roughly doubled to $34 billion. Likewise for Ford, which just posted a billion-dollar profit in the third quarter of 2009.link
I’m not suggesting causality, but condemnation by the AFA does seem to be a kind of lucky charm for big business. Personally, I am inclined to patronize Gap as a statement of cultural tolerance.